It’s something that happens in the best of organizations. The boss drafts a report and asks a staff member to proofread it. The assistant brings the report back with a section marked and says, “I don’t understand what you mean here,” to which the boss replies, “Oh, that’s technical–it’ll be clear to the lawyers when they review it.” Two weeks later, the lawyers ask for a rewrite of the same section.
To consultant Dianna Booher, this is a scenario that’s all too familiar, as she points out in her Communication Tip of the Month e-newsletter: ” People always assume the confusion happens on the other end of the communication–that what they themselves say is perfectly clear and that the other person just missed it somehow.”
Very nice – at least for your ego. But in business communication, you may be asking for trouble if you assume too much. Wise communicators never take their skills for granted.
Want a good gauge of your own clarity, or lack of it? Beware the blank stare!
Need additional signs that your message just might not be getting through? Booher offers the following:
Lack of questions. (You call for questions at the end of a presentation, and there are none. Or, you bring up an idea in a meeting and you’re greeted with only polite smiles.)
Unexpected responses. (People respond irrationally to what you say, such as with anger, withdrawal, silence, or denial.)
Lack of coordination. Things “fall between the cracks” in coordinating projects.)
Low morale. (People feel discouraged that they can never “get it right” when, in fact, projects are frequently delegated without essential elements for successful completion.)
Rework. (Projects have to be redone because the instructions weren’t clear the first time. Or, extra work was completed “just in case” to “cover all the bases” because somebody wasn’t sure what was needed.)
Bottom line remains as always: fuzzy words lead – at very best – to fuzzy action. Only with clear words canyou expect clear action.
Azriel Winnett is the author of the highly acclaimed, eye-opening book How to Build Relationships That Stick. An enhanced edition is now available as a paperback.

