Whether you’re addressing a meeting, interviewing for a job, meeting with a prospective client or trying to make a good impression in any other situation – people interpret what you say to them only partially from the words you use.
In all probability, they are picking up a very big portion of your message (and all of the emotional nuance behind the words) from your nonverbal signals. Do the way you are standing or sitting, your facial expressions, gestures, touch and use of space express enthusiasm, confidence and warmth, or arrogance, indifference and displeasure?
One thing is clear. Understanding body language is critical whether you are a chief executive officer, a first-line supervisor, or a candidate for president of the United States.
But unlike political candidates, most business and other people are oblivious to the impact of the nonverbal signals they send.
The first step to gaining a nonverbal advantage is awareness – and one way to increase awareness is to learn from experience. The good news is that it doesn’t always have to be your own experience!
In this regard, the recent TV debates in the USA between the candidates for president were, like most such encounters, especially enlightening. Learn here some powerful lessons – positive and negative – from the way Obama and McCain presented themselves, and how you can apply the lessons in your own professional or personal life.
Azriel Winnett is the author of the highly acclaimed, eye-opening book How to Build Relationships That Stick. An enhanced edition is now available as a paperback.

