I spend nearly every business day in recording studios, projecting page
after page of marketing scripts for corporate clients. I read thousands of
pages out loud every year. As a voice artist, my words are heard and not seen.
I’ve learned
how important proper pronunciation is and heard how easy it is for a sloppy
tongue to ruin an otherwise sparkling image. I’ve resolved to help business
professionals overcome these bad habits.
I’ve put together my top ten list to help solve these credibility killers.
It’s easy to retrain your vocabulary. Just take note of the right pronuncia-
tions and practice saying them out loud correctly.
Work them into your
conversations for the next week and you can change your habits. This
communication challenge can help you learn which words may be damaging your credibility:
Ten most commonly mispronounced words
1. “R” instead of “Our”
“R” is a letter. “Our” is a complete word. Don’t slip past the “ou” – it’s pronounced like
“ouch.”
2. “Probly" for “Probably”
Don’t forget to pronounce the “ab” in the middle. It’s sounds like “uh” in the middle.
3. “Fur" for “For”
Would you like to go “fur” ice cream? Not exactly. “For” is pronounced like the number four.
4. “Tuh" instead of “To”
Did you go “tuh” to the mall? Why not go to the mall?
5. “Jist" instead of “Just”
“Jist a minute?” Do you see the letter “i?” Instead, substitute a soft “u” like “uh” and you’ll
have it right.
6. The lost letter "L"
Did you do “aw-right?” Does your wife “aw-ready” have diamond stud earrings? Don’t lose
the “l” in words like already!
6. The added"X"
Do you say “excape,” “expecially,” or “excetera?” Do you drink “expresso?” Axe the “x” and give
them the “s” they deserve.
8. “Feb-you-ary" instead of “February”
Think beer. Remember to pronounce the “brew” in the middle of the sweetest month.
3. “D" for “T”
A common example of this is to say “qualidy” when you really mean “quality.”
3. “Pitcher" for “Picture”
The first one’s bound for the Hall of Fame. Chances are you mean to say the one that hangs in
the hallway or sits on your desk. Remember the “c” in picture.
Congratulations on the words you pronounced correctly! If you found some weaknesses,
substitute the right pronunciations and you can retrain your tongue. Soon, you’ll overcome bad
habits and begin to Communicate like a Pro.™